NEW BALANCE
The act of running is something humans have been doing for millions of years and can provide people with the mystical runners high. It’s a form of enlightenment that can’t be forced, and there is no substitute. Running brands focus on the speed and power of running, but not how it connects with the mind, body, and soul. So, we’re treating running like it should be treated, as a sacred art.
Video spot I wrote the script for
NEW BALANCE ROUTES
PORTAL AND TEMPLE
The team
Art Direction: Oscar Zurita and Chloe Montague
Design: Oscar Zurita
Production: Chloe Montague
Strategy: Jose Paniagua and Callan Harrington
Copywriting: Bjorn and Jackson. Neck and neck in the Copywriting Marathon. Who will win?!