JORDAN
When a relationship ends, you’ll probably feel disappointment, heartbreak, and sorrow. But more than any of that, you want the rest of the world to be on your side. Now, you have an entire country in your corner. Jordan (the country) wants you to win your breakup.
Step 1: Search the internet for the recently broken-hearted who are pouring their hearts out on social media.
Step 2: Slide into their DMs and invite them on a free trip to Jordan.
Step 3: With their permission, put their breakup stories on billboards across Europe.
Step 4: Then post-trip, we’ll roast their exes on billboards, which is what you’re about to see (if you keep scrolling).
The team
Creative Direction: Kevin Klinskidorn
Art Direction and Design: Demitri Powers and Elizabeth Gollihue
Copywriting: Nrojb (my evil twin) and Erica Mikrut