SOFTSTAR

If you’ve heard of this brand before, I owe you a coffee. Essentially, if you know the “crunchy granola” stereotype, this is a brand for those people (I’m actually one of those people too, I should buy a pair).

These shoes have zero-drop technology, meaning you really feel the ground when running. It’s almost as if you’re not wearing shoes at all. You’re basically barefoot.

The team

Art Direction: Christina Nguyen and Lindsey Smith

Design: Christina Nguyen

Strategy: Jose Paniagua and Savannah Baker

Copywriting: Bjorn BLEEEEP

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