SOFTSTAR
If you’ve heard of this brand before, I owe you a coffee. Essentially, these are “crunchy granola” shoes.
These shoes have zero-drop technology, meaning you really feel the ground when running. It’s almost as if you’re not wearing shoes at all. You’re basically barefoot.
The team
Art Direction: Christina Nguyen and Lindsey Smith
Design: Christina Nguyen
Strategy: Jose Paniagua and Savannah Baker
Copywriting: Bjorn BLEEEEP