JUSTIN BOOTS
When someone thinks of a cowboy, that image is typically a white dude in the desert. Very Clint Eastwood-y. But anyone who feels a sense of belonging with the Western mindset can wear these boots. Being a cowboy means something different for everyone, whether they’re on the ranch or in the city, because everywhere is west of somewhere.
The team
Art Direction and Design: Oscar Zurita
Strategy: Zoe Day
Copywriting: I’m the wildest Copywriter in the wilderness!