JUSTIN BOOTS
When someone thinks of a cowboy, that image is typically a white dude in the desert. However, anyone who feels a sense of belonging with the Western mindset can wear these boots. Being a cowboy means something different for everyone, whether they’re on the ranch or in the city because everywhere is west of somewhere. And at the end of the day, it all relates back to that classic Western independence.
The team
Art Direction and Design: Oscar Zurita
Strategy: Zoe Day
Copywriting: I’m the wildest Copywriter in the wilderness